New Report Points Out Social Media and Workplace Trends

social media Today’s workers incorporate social media into a wide range of activities while on the job. Some of these activities are explicitly professional or job-related, while others are more personal in nature. The survey asked Americans who are employed full- or part-time about eight different ways they might use social media while on the job and found that:

  • 34% ever use social media while at work to take a mental break from their job
  • 27% to connect with friends and family while at work
  • 24% to make or support professional connections
  • 20% to get information that helps them solve problems at work\
  • 17% to build or strengthen personal relationships with coworkers
  • 17% to learn about someone they work with
  • 12% to ask work-related questions of people outside their organization
  • 12% to ask such questions of people inside their organization

As noted above, 17% of workers say they use social media to build or strengthen personal relationships at work – but the transparency that social media facilitates comes with costs as well as benefits. Some 14% of workers have found information on social media that has improved their professional opinion of a colleague; at the same time, a similar share (16%) have found information on social media that has lowered their professional opinion of a colleague.

A relatively modest share of workers say they have incorporated specific social media platforms into their day-to-day work lives:

  • 19% of workers say they ever use Facebook for work-related purposes.
  • 14% ever use LinkedIn for work-related purposes.
  • 3% ever use Twitter for work-related purposes.
  • 9% use a social media tool provided by their employer for work-related purposes.
  • 5% use social media platforms other than the ones listed above for work-related purposes.
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