The movement’s leading outlet is Breitbart News, whose chairman, Stephen Bannon, serves as White House Strategist for Donald Trump is a lightening rod for such issues.
In many ways the “alt-right” is a rebranding of classic white nationalism for the 21st century. As BuzzFeed described the movement: “In short, it’s white supremacy perfectly tailored for our times: 4chan-esque racist rhetoric combined with a tinge of Silicon Valley–flavored philosophizing, all riding on the coattails of the Trump boom.”
The “alt-right” opposes diversity, immigration. It embraces racism, sexism, anti-Muslim bigotry, and anti-Semitism and sees its goal as usurping the traditional conservative movement, which it views as feckless and weak, in favor of a brand of nationalism.
With the ascension of Trump, the “alt-right’s” chosen candidate, as the nominee of the Republican Party, its mission is all but accomplished.
A popular concept with the “alt-right” is the idea of “white genocide,” a conspiracy theory claiming that efforts to increase diversity (often via immigration) are actually attempts to decrease the white population. The Anti-Defamation League notes that the alt-right favors “propaganda on subjects such as immigration and ‘black crime’ as ‘evidence’ of this ostensible ethnic cleansing of whites.”
The Associated Press stated that the
‘alt-right’ or ‘alternative right’ is a name currently embraced by some white supremacists and white nationalists to refer to themselves and their ideology, which emphasizes preserving and protecting the white race in the United States in addition to, or over, other traditional conservative positions such as limited government, low taxes and strict law-and-order. The movement has been described as a mix of racism, white nationalism and populism, … criticizes “multiculturalism” and more rights for non-whites, women, Jews, Muslims, gays, immigrants and other minorities. Its members reject the American democratic ideal that all should have equality under the law regardless of creed, gender, ethnic origin or race.