On Thursday, January 18, Cuddl Duds will kick off the campaign by posting a special #CuddlHug photo on Facebook (www.facebook.com/cuddlduds) and Twitter (@CuddlDuds). From Thursday, January 18 through Sunday, January 21, for each ‘share’ on Facebook and ‘retweet’ on Twitter of the photo, Cuddl Duds will donate $1.00 to Delivering Good (up to $20,000).
“The Cuddl Duds brand logo features our ‘Huggie’ trademark, created to suggest the comforting feeling of a hug. The positive spirit of the hug campaign is an easy one to embrace, since it encourages giving back through small acts of kindness,” said Mark Sandler, president, Komar Layering.
In addition, Cuddl Duds will also pledge to donate one new clothing item to Delivering Good for each order placed on cuddlduds.com from Thursday, January 18 through Sunday, January 21. Delivering Good will again help to distribute the product to their network of community partners.
“We are delighted to be working with Cuddl Duds again to spread the goodwill of National Hug Day,” said Lisa Gurwitch, president of Delivering Good. “With the donation of Cuddl Duds apparel, we also hope to bring some comfort and support to help many children and families in need.”