Zales is launched an exciting new campaign to support and empower women who want to propose to their partner and are encouraging women to flip the script!

According to a recent Marriage Proposal survey conducted by Chillisauce, 76% of men think it’s okay for women to propose, whereas 57% of women would be willing to propose. This supports a Singles in America survey which found that 95% of men would be up for women making the first move when it comes to dating!  

Zales’ National Proposal Day 2022 Infographic

To celebrate equality, love, and empowerment, Zales is saying “I Do” to female proposals by kicking off the #SheProposed campaign today on National Proposal Day. As part of this effort, Zales will literally be flipping the script by flipping their logo upside-down throughout their digital advertisements, website, and social pages, to visually promote shaking up traditional engagement norms. They are also encouraging consumers to post messages of love and support with the hashtag #SheProposed starting on today to help highlight the swell of support.  

“At Zales, we’re seeing the trend of couples shopping together for their engagement rings evolve into women taking the lead and proposing to their partner. It is a natural evolution and Zales is here to support and empower her,” says Jamie Singleton, Signet Chief Marketing Officer, and President of Zales, Kay and Peoples.

To find more information about women-led engagement and dating statistics or view the latest trending men’s and women’s engagement and wedding rings, please visit More details of this modern movement are in the infographic. 

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