Mattel, Inc. announced a worldwide licensing agreement between its Barbie brand and National Geographic to create a product line and content centered around exploration, science, conservation and research. Barbie and National Geographic partner to create a new product line and … Continue reading Barbie Goes National Geographic
Barbie is honored 17 historical and modern-day role models from around the world. These women come from diverse backgrounds and fields and are breaking boundaries to inspire the next generation of girls. With 81 percent* of moms globally worried about … Continue reading Barbie® Honors Global Role Models
Today, Barbie announced the expansion of its Fashionistas® line with the addition of three new body types – tall, curvy and petite – and a variety of skin tones, hair styles and outfits. With these additions, girls everywhere will have … Continue reading At Play: Mattel’s Barbie Team Delivers Wonderful Message #RealBeauty