COFFEE-MATE® natural bliss® has been transforming the coffee creamer category since 2011 and is now taking the next step in an ongoing journey to offer consumers a line of products made with all-natural ingredients. Marking the brand’s introduction into the dairy alternative category, the creamy plant-based creamers are available in four new offerings: Vanilla Almond Milk, Caramel Almond Milk, Hazelnut Almond Milk and Sweet Crème Coconut Milk.
True to all COFFEE-MATE® natural bliss® products, the new coffee creamers are made with real simple ingredients like real almonds, coconuts from Sumatra, vanilla from Madagascar and pure cane sugar to offer consumers an all-natural alternative to traditional dairy creamers. Made with no GMO ingredients, natural bliss® Almond Milk and Coconut Milk creamers are deliciously smooth and creamy and offer a new way to add a hint of flavor and touch of sweetness to provide a great tasting cup of coffee.
The new product launch will be supported by a TV, digital and social media advertising campaign launching on March 13 including two fifteen second commercials in both English and Spanish. A national in-store shopper marketing effort and PR campaign will also highlight the product’s launch.
COFFEE-MATE® natural bliss® Almond Milk and Coconut Milk creamers are now available at retailers nationwide in 16oz bottles in the refrigerated coffee creamer aisle for a suggested retail price of $2.79. The Hazelnut flavored Almond Milk creamer will be sold exclusively at Target retail stores. COFFEE-MATE® natural bliss® Almond Milk and Coconut Milk creamers join the brand’s full line of all-natural coffee creamers made from real dairy.