Luxury lifestyle brand Ted Baker London announced today the highly anticipated inaugural U.S. launch of its bedding collection, which will retail on Nordstrom.com in April 2017. The SS17 collection will feature comforter sets, coverlets, and decorative pillows. In true Ted Baker fashion, the bedding designs will consist of bold floral prints, geometric and textured patterns, topped with the softest of finishes. Retail prices will range from $65 to $285.
Created with the stylish sleeper in mind, each of the four idiosyncratic styles that make up the SS17 collection reflect the traditional and contemporary influences of the brand, known for its rich, vibrant hues and elaborate prints.
On Ted’s foray into bedding, Global Brand Communication Director, Craig Smith notes:
“Luxurious fabrics and attention to detail are the hallmarks of all of Ted’s collections and this is no different when looking at the beautiful lifestyle ranges. From a subtle embroidered detail and trim on pillows to playfully amusing notes on the packaging, everything that bears the Ted Baker marque always offers the finest quality and that little bit more – something which our customers have grown to love and expect from a Ted design.”
The SS17 Ted Baker bedding collection includes:
Blue Beauty: Tiptoe through the tulips with Ted’s Blue Beauty bedding. Inspired by a bicycle ride around Holland’s breathtaking tulip fields, Ted took a souvenir photograph and transformed it in tonal blue to create a striking statement print. In magnificent full bloom, the bunch stands out beautifully against its pristine 100% cotton backdrop.
Focus Bouquet: Inject a splash of colour into your space with Ted’s Focus Bouquet bedlinen, blanketed in beautiful blooms. Vibrant and eye-catching, an intensely vivid colour palette mixes deep turquoise with warm purples and bright coral. The print plays with depth and focus to create a dreamlike image that pops against a clean, white base of 100% cotton.
Flight of the Orient: Let your dreams take wing with Ted’s Flight of the Orient bedding in 100% cotton. Inspired by a richly embroidered vintage kimono found in New York, the print places fleeting Far Eastern birds amidst branches of cherry blossom. Set against a contemporary grey colourway, its photographic jewels and hand drawn blooms are brightly accented in perfect contrast.