Millennial parents are the new consumer generation with a population of 75 million and billions of dollars to spend.  They are also a group that knows exactly what they want and won’t settle for less! Here is the list of what millennial parents want most from a brand and our favorite baby and children’s companies that go above and beyond to deliver the goods!

#1: Live Clean and Green

30% of childhood asthma is caused by chemical exposer (including household cleaners). Baby Care by e-cloth® is the safe cleaning choice for conscious moms who want to protect their babies and kids by eliminating exposure to toxic chemicals without sacrificing performance. Baby Care by e-cloth® is a line of baby care, comfort and cleaning products designed to eliminate the use of toxic household chemicals while providing solutions that gently keep babies, kids and surfaces free of chemicals and over 99% bacteria using just water and a cloth, providing peace of mind to parents. MSRP: Starting at $7.99/ per cloth.  Available online at

#2 Encourages Development through Play

Award-winning infant developmental toy company, Playgro, creates highly rated, high quality toys that are sold in over 100 countries worldwide. Check out the NEW Music & Lights Comfy Car! This adorable plush car is the perfect place for baby to practice sitting up or for older babies to take the detachable steering wheel for a spin, honk the horn and explore the all of fun light and sound effects! It even comes with baby’s very own side mirror to help them learn about reflections and encourage imaginative play. And when it is time to go on a “road” trip, baby can bring along their favorite toys in the convenient storage pouch in the back of the car! For ages 6 months+. MSRP: $69.99. Pink or Red. Available online at and coming soon to Buy Buy Baby!

#2: Throwback Style

Lassig brings European design and innovation for the American market with a carefully selected assortment of diaper bags and children’s accessories that promote social consciousness. The new Vintage Little One & Me Small Backpack from Lassig is a sporty, high-quality canvas backpack that features a large main compartment and side pockets for ample storage. Inside there is an accessories pouch and a snap hook to attach a good luck charm. The backpack also comes with a name badge on the back, so that, if it is lost, it can quickly be returned to its owner. Available in blue or grey. MSRP: $44.95. The Vintage Little One & Me line also offers matching adult backpacks. Available online at


#3: Demands Quality

 HABA is the manufacturer of high-quality toys and games for kids of all ages that parents trust worldwide. Small children have twice as much fun with the Zookeeper Sorting Box! Just like in a real zoo, within every vivarium there is a slide: If pushed down, only the half wood shapes fit through the opening. If pushed upward, the opening is large enough for the whole wood shape. This is fun because as children play, they can pretend to feed the animals while becoming more familiar with color and shape recognition. MSRP: $34.99. Available online at


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