LG SIGNATURE, the ultra-premium home entertainment and home appliance brand from LG Electronics, has partnered with iconic potter, designer, and author Jonathan Adler to bring together unique design and the latest in innovative technology in one place.
LG Signature and Jonathan Adler have joined forces to give discerning U.S. customers the opportunity to experience sleek and innovative appliances in a thoughtfully designed environment.
Starting in September, the LG SIGNATURE collection will be featured at flagship Jonathan Adler locations across the country and in pop-up mall locations: New York City (Madison Avenue & Lexington Avenue), Chicago, San Francisco, Dallas, Atlanta, Chestnut Hill, MA., Short Hills, N.J., Melrose, CA., Miami, Washington, D.C., Atlanta and Denver.
Luxury products that will be featured in select Jonathan Adler locations include LG SIGNATURE 77- and 65-inch class OLED TVs, counter-depth refrigerators, the mega-capacity TwinWash washing machine and companion electric and gas steam dryers, a unique combination washer-dryer, and an advanced new air purifier.
“Even with its diverse array of products, LG SIGNATURE’S unique functionality and minimalist design allow these products to retain a shared iconic identity, representing the perfect fit for Jonathan Adler customers,” said David VanderWaal, LG’s U.S. marketing vice president.
Everything Jonathan Adler makes from furniture and, lighting to decorative objects and rugs exudes Modern American Glamour. Consumers looking to create a chic home will be able to satisfy their luxury home decor needs in one place this fall. Together, Jonathan Adler and LG SIGNATURE will offer their customers exclusive, unique, high quality products and appliances for the home.
“LG SIGNATURE marries style and innovation,” said Adler. “Who knew appliances could be so chic? The second I saw the glamorous LG SIGNATURE product line, I knew I would be replacing everything I own. I can’t wait to invite my neighbors over—they’ll be so jealous.”
The partnership kicks off this week with a private preview for top editors at the company’s New York City showroom. In Jonathan Adler stores this fall, customers can experience the sleek design and innovative tech features of the LG SIGNATURE product line.
Complementing the Jonathan Adler Store experience is the “LG SIGNATURE CONCIERGE” program – providing 24/7 VIP-level one-on-one customer service and support. LG SIGNATURE CONCIERGE includes a welcome package, a personalized call to explain program benefits, remote service, priority dispatch, and windowless technician arrival which pinpoints the arrival time to minimize the customer’s wait time. Upon registration of their products, LG SIGNATURE CONCIERGE members will receive welcome gifts including an LG G Pad Tablet, a $200 gift card and future access to special invitations.
I am seriously considering the products in the near future. I will keep you posted!