U.S. Postal Service’s First Scratch-and-Sniff Stamps Get Launch Date

Generation X remembers a time when we looked forward to scratch and sniff books. Well, the Post Office has created Scratch and Sniff Stamps.

The first-day-of-issue dedication ceremony, free and open to the public, will take place at 6 p.m. CDT at Austin’s Thinkery Children’s MuseumFollowers of the U.S. Postal Service’s Facebook page can view the ceremony live at facebook.com/USPS. Share the news using the hashtag #FrozenTreatsStamps.

The stamps feature illustrations of frosty, colorful, icy pops on a stick. Today, Americans love cool, refreshing ice pops on a hot summer day. The tasty, sweet confections come in a variety of shapes and flavors.

Ice pops are made by large manufacturers, home cooks and artisanal shops. In recent years, frozen treats containing fresh fruit such as kiwi, watermelon, blueberries, oranges and strawberries have become more common. In addition, flavors such as chocolate, root beer and cola are also popular. Some frozen treats even have two sticks, making them perfect for sharing.

This booklet of 20 stamps showcases the work of Margaret Berg of Santa Monica, CA, depicting whimsical watercolor illustrations of frozen treats. Each of the 10 stamp designs includes two different treats. The words “FOREVER” and “USA” appear along the bottom of each stamp.

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