Through telethons and other fundraising outreach, viewers of Hearst Television stations have contributed $4.1 million for American Red Cross programs to provide relief to victims of the devastating flooding wreaking havoc in South Texas.
Hearst’s KCRA-TV in Sacramento alone raised more than $750,000, while WCVB-TV in Boston raised more than a half million dollars, each in less than 24 hours.
“We couldn’t be more grateful to our viewers and colleagues who have come to the aid of the thousands of flood victims in Texas and the border gulf regions with extraordinary generosity,” said Jordan Wertlieb, Hearst Television president. “We are proud of the broadcasters and local media who have been on the forefront informing Americans of this crisis as it developed and who have raised millions of dollars for relief efforts. Once again, the local media industry has shown itself to be a vital resource and partner to communities in crisis.”
Hearst Television’s sister company, Hearst Newspapers, owns the Houston Chronicle and the Beaumont Enterprise, among other Texas newspapers.