Cigna unveiled its new TV Doctors of America campaign to encourage people to improve their health by going for their annual check-up, knowing their biometric numbers for blood pressure, cholesterol, blood sugar and body mass index (BMI), and taking control of their health. Supporting Cigna’s effort are actors Patrick Dempsey, Donald Faison, Neil Patrick Harris and Kate Walsh. All four actors starred as doctors on TV and are striking doctor poses, donning scrubs and using their celebrity influence to shine a spotlight on preventive care and the importance of going to a real doctor for an annual check-up that can help save lives.
The 2017 TV Doctors will appear in many platforms across television, digital and social channels. TV Doctors remind consumers to know their four health numbers for blood pressure, cholesterol, blood sugar and BMI, which are responsible for the majority of preventable chronic disease and are the main drivers of managing and reducing health care costsiv.
Additionally, Cigna has been supplementing its wellness campaigns – best illustrated by the TV Doctors – with a grassroots Health Improvement Tour. In 2017, this cross-country initiative has delivered nearly 7,000 in-person, free biometric screenings for blood pressure, cholesterol, blood sugar and BMI to nearly 65 cities at 100 events nationwide. Across the country, Cigna has helped participants become aware of high blood pressure, cholesterol and blood sugar levels, and counseled people on how to follow-up and seek medical support. A Cigna health study showed that understanding simple personal information about these four health numbers can help individuals save as much as $1,400 a year in out-of-pocket costsv.
Cassell said, “Our goal is to change the way Americans think of health care from treating sickness to encouraging preventive care. By getting the right health services, people are taking steps to increase their chances for living a longer, healthier life.”
Everyone is encouraged to visit Cigna.com/TakeControl, where they will find the tools and resources to help them better understand and manage their health.