TV watchers are getting ready for the premieres of their favorite television shows, as well as the new shows that will hit the small screen—a fall tradition when new seasons and new storylines take over the primetime airwaves.

There is another set of folks who are ready too. One Million Moms is on alert.

For many television seasons, 1MM director Monica Cole has brought to the forefront the shows that are vulgar, blasphemous and downright trashy—all the while warning parents to make wise choices for their kids and take action against the shows that tear down society, as well as the advertisers that help keep them on the air.

“Many look forward to their favorite shows returning each fall and the new shows the networks have to offer,” said Cole. “In the busyness of the fall season, full of sports practices and homework, it can be very easy to let that questionable show slide or lose track of how long younger children have been in front of the TV. But, as parents, we must remember that big networks and entertainment conglomerates are interested in ratings and revenues. They are not concerned about the moral—or immoral—lessons being taught to our kids through the shows they watch. That’s up to all of us as parents. We must be diligent in keeping up with what’s on television and what our kids are watching. And even though the entertainment industry may seem large and powerful, there are steps we can all take to clean up television and ensure that our children keep their childhoods.”

Just  for the record, IMM routinely calls out the advertisers that sponsor shows with disrespectful, controversial or inappropriate content, especially during the hours of the day when kids could be watching. Some of the recent 1MM successes have included the cancellation of shows such as “Once Upon a Time,” “Lucifer,” “The Mick,” “The Real O’Neals” and “Impastor.” Likewise, 1MM helped advertisers make the decision to pull commercials from “Teachers,” “American Housewife,” “Younger” and “Claws.”

One thing is for sure they are dedicated.