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This Christmas shopping season, American Family Association (AFA, www.afa.netand Christians around the country are proclaiming that Christmas is special—not just any other winter holiday. And the gift buying that Americans do for one another is because of Christmas.

With the 2019 Christmas shopping season already in full swing, AFA has prepared its 12th annual list by reviewing the websites, media advertising and in-store signage of top national retailers in an effort to help shoppers know which companies are Christmas-friendly—and which are not.

AFA reviewed up to nine areas to determine if a company is Christmas-friendly or naughty. Print media (newspaper inserts), broadcast media (radio/television), websites, and/or personal visits to the store helped determine a retailer’s rating.

If a company’s ads had references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered an attempt to reach Christmas shoppers.

In all, 48 retailers made the 2019 Nice List, from Ace Hardware to—and everything in between, from Bed, Bath & Beyond, Hobby Lobby and Home Depot to Marshalls, Michael’s and Walmart. For this year’s list, nine retailers are ranked as “Marginal,” meaning these companies refer to Christmas infrequently or only in select advertising mediums: Academy Sports,, Best Buy, CVS Pharmacy, Dollar General, Safeway, Sears, Starbucks and Whole Foods.

Check out the complete list here.

Shoppers may notice that Target is not listed in any of the categories, because for more than three and a half years, AFA has been reminding families as they shop to #BoycottTarget altogether.


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