Leading into the Fourth of July holiday, the Jeep® brand has been recognized for the 19th consecutive year as America’s “Most Patriotic Brand” in the annual Brand Keys 50 Most Patriotic Brands survey, in which nearly 6,000 Americans participated.
“The Jeep community is like no other,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. “With the Jeep brand’s recognition as America’s ‘Most Patriotic Brand,’ we see that there is no other automotive brand that is so instantly recognizable and none whose freedom proposition is cemented into the history of its home nation like the Jeep brand, and protected with such passion by its owners and enthusiasts not only in America but around the world.”
“Independence Day is an appropriate time to acknowledge the history and value of patriotism,” said Robert Passikoff, President of Brand Keys. “And those who have contributed to it. ‘Patriotism’ is one of the most powerful values a brand can own, and the Jeep brand has led the brand patriotism-parade since the Most Patriotic Brand in America survey was created. A brand like Jeep that can literally own a value as strong as patriotism is able to emotionally differentiate themselves from the competition and engage customers. The Jeep brand track record proves that, and we are proud to congratulate them again this year for their extraordinary accomplishment.”
“It was 80 years ago this year that the Jeep brand first forged its reputation of American might during World War II,” said Jim Morrison, Vice President, Jeep Brand North America. “The brand’s recognition as ‘America’s Most Patriotic Brand’ for the 19th consecutive year is both a testament to the Jeep community and to the people who since 1941 have dedicated themselves to building iconic SUVs known around the world for outdoor adventure, freedom and off-road capability.”
As a tribute to U.S. military members, the Jeep brand offers special-edition Freedom models across the entire lineup for the 2021 model year. These Jeep brand Freedom models feature military-themed exterior and interior design cues, such as the large “Oscar Mike” military star decal on the hood, matte black/Satin Carbon wheels and accents and an American flag decal along the side of each vehicle. For Wrangler and Gladiator, this also includes an “Oscar Mike” decal on the rear tailgate. As part of its long-standing relationship with the United Service Organizations, the Jeep brand will make a $250 donation to the USO with every 2021 Freedom edition sold.
All active and recently retired service members also qualify for $500 Military Bonus Cash across the Jeep 4×4 lineup.
Additionally, as the Jeep brand prepares for the arrival of the all-new 2021 Grand Cherokee L and the all-new 2022 Grand Wagoneer, both of which include the American flag on their flanks, the brand will show off the 2022 Grand Wagoneer on the exterior of the company’s tower at the Auburn Hills, Michigan, complex.