Orethapedia

Streaming is cheap, easy, and popular with consumers. So no one wants their MTV anymore.

The idea of selling music to make a living has already become borderline laughable, and with streaming income being not only minuscule, but disproportionately distributed to a small world of rights holders at the tippy-top of the revenue pyramid, there don’t seem to be many viable economic pathways for anyone who’s not a global pop star, a legacy touring act or a shareholder at a major label.

Music Videos were a vehicle to highlight artists who were not touring or could not tour. It was a way to become familiar with an artist but in this day where Viacom virtually deleted their legacy site, why are they having a video awards show?

1. MTV does not show videos on the main station.
2. YouTube shows videos.
3. The younger generation has no idea what MTV was before.

I say all this to say the following. Why are the MTV VMAs still a thing? The Video Music Awards were once a triumph of music and creativity. Choreography and epic story telling was once a story. Look at the early days of MTV. Even the raunchy ones told a story.

It may be time to retire this show. Let YouTube or Vevo take the reigns. No one wants their MTV anymore and people get money for nothing on TikTok.