Yoobi,  Target’s exclusive school supply brand has teamed with entertainer and philanthropist Usher and visual artist Jonni Cheatwood

They have created a  line of school supplies full of personality, original artwork and a whole lot of cool for a good cause.


True to his eye for perfection and style the supplies are spot on in function. I loved it! Absolutely loved it. While I was in Target I stumbled across the  school supplies. The first thing that jumped out at me  was the colors! They are vibrant and fun looking. It made me want to buy a journal just because of the look.

Take a look a the the designs below:


You should also know that for every Yoobi item purchased, one item will be donated to a classroom in need.

Usher is truly dedicated to the mission for the supplies as well. He says:

“To be a future leader, you have to have an education. If you want an education, you need the proper tools,the kid who fails to come to school because he doesn’t have the supplies he needs, doesn’t want to be picked on and doesn’t think he has what it takes. This collaboration provided an opportunity for me to be creative, and to help those kids be creative, too.”

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