first look at the Weeknd coming to the superbowl

The platinum-selling artist The Weeknd will headline the 10th annual Pepsi Super Bowl Halftime Show, and today, and his 2019 chart-topper “Blinding Lights” fuels a fun, head-bopping spot from Goodby Silverstein & Partners.

The :60, titled “Get Ready,” kicks off a monthlong promotional blitz from the cola giant, culminating in the Weeknd’s performance on Feb. 7 at Raymond James Stadium in Tampa.

In the spot, diverse folks sing and dance along to the synthsational track, and if you’re guessing the man himself makes an appearanceā€¦

Watch below taste….

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