first look at the Weeknd coming to the superbowl

The platinum-selling artist The Weeknd will headline the 10th annual Pepsi Super Bowl Halftime Show, and today, and his 2019 chart-topper “Blinding Lights” fuels a fun, head-bopping spot from Goodby Silverstein & Partners.

The :60, titled “Get Ready,” kicks off a monthlong promotional blitz from the cola giant, culminating in the Weeknd’s performance on Feb. 7 at Raymond James Stadium in Tampa.

In the spot, diverse folks sing and dance along to the synthsational track, and if you’re guessing the man himself makes an appearance…

Watch below taste….

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