Orethapedia

Spanx, LLC, the global women’s lifestyle brand and leader in shapewear, announces today the launch of SPANXshape™ Invisible Supima^® Cotton, a first-to-market innovation in shapewear made from Supima^® Cotton. The launch is a direct response from customer demand. Spanx customers have asked for cotton shapewear for years.

Rigorous design testing allows the brand to unveil this high-quality offering. The collection features a curated assortment of the brand’s best-selling shapewear styles reimagined in Supima^® Cotton, a luxurious fabric with extra-long fibers that are softer, smoother, more durable, and retain color better than traditional cotton.

The launch of this collection, Spanx continues to push the boundaries of what’s possible within the shapewear space they helped create, modernize, and make what it is today.

“As the inventors of modern shapewear, the category is a key focus for us and we will continue to introduce new innovative designs to our assortment, all while staying true to our core offering,” said Kiana Miree, Chief Merchandising Officer at Spanx. “Our customers have been asking for cotton shapewear for some time, and with the launch of SPANXshape™ Invisible Supima^® Cotton, we’re excited to offer her even more options.”

COLLECTION OVERVIEW
In designing the SPANXshape™ Invisible Supima^® Cotton collection, the brand combined LYCRA^® elastane and Supima^® Cotton, two materials that typically aren’t found together. To further enhance the design, the brand applied advanced single-layer Printed Power® shaping technology made with LYCRA^® FitSense™ Print Technology, creating something that’s differentiated in the market—cotton shapewear with performance capabilities The collection features additional targeted tummy control panels that wrap around for 360-degree shaping, meeting the lightweight, breathable, and sweat-wicking properties of Supima® Cotton for a beautiful shaping effect.

The collection includes a range of tops and bottoms in both core colors and lighter, softer hues that allow the cotton fabrication and printed technology to shine, including Pink Blossom, Powder, Café Au Lait, Very Black and Sky.